The Sterling Rice Group, out of Boulder, CO, which specializes in building brands for consumer products, has given us the first food predictions for 2017. Key themes are growing interest in wellness and the environment.
Driven by increasing consumer demand for healthier products, sale of the Impossible Foods plant-based burger is expanding to the West Coast. With years of research behind it, the Impossible Foods story is difficult to duplicate, but shows the path to success for a brand that connects with its customers, and of course, a well-executed product.
Good description of KPIs - Key Performance Initiatives - and their value for CFOs. Key takeaway - KPIs are useful for companies throughout the growth cycle. However, focus on KPIs should not obscure the primary value driver of a business - connect and build relationships with customers.
Key takeaway - Growth comes from building a "platform" - a business connecting people in a way that benefits all sides. That lesson from successful tech companies applies to all businesses.
According to the Kauffman Foundation's annual Index of Startup Activity, 2015 saw new business creation up for the second year in a row.
Key takeaways: Listen to your customers, respond quickly, make meaningful improvements based on their feedback.
Interesting comment on the changing role of the CFO - Key takeaways are:
- Executes the CEO's vision
- Knows how to build scaleable systems and processes
- Understands the financial, legal and regulatory environment
From noted marketing specialist Guy Kawasaki - The Only 10 Slides You Need in a Pitch.
A couple of thoughts for early stage companies (and for everyone) about how to pitch for something (especially money):
- Have a plan.
- Know your audience and understand the criteria that will drive their decision-making.
- Be brief and to the point.
Not everyone has the necessary expertise in communicating with investors. A pitch has to hit the points that are important to them. That's where it's helpful to seek assistance from someone whose been there before.